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The Detail-less Project Plan
The meeting started 15 minutes ago and all I can think about is how humane cyanide might be at this point in time. If the look in our project team’s eyes are any indication, oh wait, I can’t see their...
View ArticleCelebrate The Process
Client service is hard, frustrating, emotional, rewarding (sometimes), and challenging. When agency folk get together client stories are shared like a cathartic verbal exchange meant to keep us from...
View ArticleCoglaboration
Like many agencies, Happy Cog works with strategic partners and freelance professionals to supplement resources or to utilize their unique skills for internal or external project work. Finding people...
View ArticleThe Web: yesterday, today
The beauty of web was pure once Design and dev in an unexplored medium A true alternative to corporate tedium A rise to type, deservedly so Was anyone sad to see Comic sans go? A platform to design...
View ArticleThe digital agency is dead. Long live the digital agency.
In a mad dash to join all things product many are taking their design or development talents to South Beach the product space. Why the exodus? Curiosity led me to ask former digital agency...
View ArticleSearch to Show We Care
As many of you may know April is Autism Awareness month. As noted on the Autism society’s website: “Nearly a quarter century ago, the Autism Society launched a nationwide effort to promote autism...
View ArticleClient Dis-service
The digital design space is unique, because it is an industry of largely positive dialogue and sharing. We collectively care about the web, so we want to help our clients solve their digital and/or...
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How profitable is your staff?
High fives all around—you’ve just launched another website. It’s truly cathartic when a team’s work fulfills the goals and objectives of a project. But as the project lead, if someone asked, “How much...
View ArticleDeciphering Goals & Objectives
Recently I’ve noticed that the terms “goals” and “objectives” are being used interchangeably in requests for proposals (RFPs) that we receive. It struck me that writing an article that explains how to...
View ArticleConnecting KPIs to Goals and Objectives
On October 5, 2016 I published an article in Cognition entitled Deciphering goals and objectives. In that article I described how clients use goals and objectives interchangeably in Request for...
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